Client Need
Illuminate Education provides assessment, MTSS collaboration and management, and real-time dashboard tools for educators. Their mission is to empower teachers with data to serve every child and help them reach new levels of student achievement.
Their team was looking for an assessment of their site’s SEO performance. Their team sought out Affirma for a technical assessment and audit to discover strengths, vulnerabilities, and the latest SEO best practices.
What we did
Assessed and audited the Illuminate Education website
Monitored and indexed the site’s traffic through Google Analytics and Google Search Console
Reviewed and audited the most-visited pages
Developed and delivered a full technical assessment document
Analyzed on-page and off-page SEO performance
Provided detailed future best practices
I was really pleased with the engagement and the project team. The delivery was strong, the project team was engaged, and they did a good job presenting all the findings. Everyone was helpful, well prepared and the presentations were polished and informative. The outcome led to a productive Q&A session for me and my team as well as a roadmap for next steps.
What We Did
Affirma’s team reviewed the Illuminated.com website, monitored the site’s traffic and indexing through third-party platforms such as Google Analytics and Google Search Console, and audited the most-visited pages of the site. Affirma then created a full technical assessment document that summarized Illuminate Education’s SEO performance and infrastructure. Both Illuminateed.com’s on-page and off-page SEO performance was analyzed and documented. Within the document, Affirma outlined specific recommendations for some of the most-visited pages on the site and detailed future best practice recommendations overall. Affirma then compiled these findings and presented them to the Illuminate Education team.
Overall Results
After receiving Affirma’s presentation, technical assessment documents, and feedback to follow-up questions, Illuminate Education’s team better understood their site’s SEO performance as well as methods for improvement. Using Affirma’s technical assessment and recommendations allowed their team to drive improvements that allowed for both immediate as well as long-term SEO growth.
