Leadership Highlights

affirma leadership team

Anthony Maytone


Anthony has spent the last 10 years at Affirma and previously served as an Account Executive, Director of Sales, and VP of Sales. He’s worked to build a 30-person sales team, launch our Los Angeles sales office, and execute multiple revenue team initiatives aimed toward net new account acquisition.

affirma leadership

Rob Campbell

SVP of Customer Success

Rob was employee #1 at Affirma.  Rob has succeeded and performed at a high level across many critical roles including Sr. Software Architect, Director of Project Services, GM of Project Services, VP of Project Services, President, and CEO.

affirma leadership team

Karen Boun

SVP of Customer Engagement

Karen Boun has over 12 years of account management experience and has been a valued member of the Affirma team for the last 8 years. Karen has been instrumental in maturing Affirma’s Customer Engagement Team, growing her team from just 4 engagement managers to 20 and counting. Along with growing her team, she also oversees various strategic-level initiatives at Affirma and has contributed immensely to growing Affirma’s enterprise account footprint.

Leadership Team

Dan Ratliff

VP of Outsourced Operations

Dan has been an influential leader at Affirma for the last 8 years. He has contributed greatly to the immense growth of our BPO practice, expanding our services to locations outside of Bellevue, WA. With over 18 years of experience in Staffing and Outsourced Operations with the world’s largest companies in Tech and several other industries, Dan consistently provides our clients with exceptional solutions and dedicated support.

Rhys Jones

SVP of Project Services

Rhys Jones has over 20 years of successfully managing implementations of business intelligence and technology initiatives, as well as proven financial leadership and controllership. Building on 7 years of Microsoft experience, he has provided critical leadership and expertise during his 8-year ongoing tenure at Affirma.

ryan hoffman affirma leadership

Ryan Hoffman

SVP of Digital

Ryan is the VP of Affirma’s Digital practice. He works closely with our clients to help them improve how they engage with their customers, communities, and employees. He thinks the best representation of a brand is how well a customer is treated after the sale. He enjoys talking with business leaders about how to identify unique business problems, reusability, and thinking through scenarios holistically.

mark mason affirma leadership

Mark Mason

Consultant to the CEO

Mark founded Affirma in 2002 and has been focused on its success ever since.  Mark has served in several roles at Affirma including Software Engineer, VP of Sales and Marketing, VP of Business Process Outsourcing, and currently serves as a strategic consultant to our CEO.  Mark also was instrumental in Affirma’s geographic expansion including overseeing the initial setup of Affirma’s offices in India, Ireland, Reno and Northwest Arkansas.

affirma's leadership team

Monica Schneider 

Director of Operations

Monica Schneider is the Director of Operations and responsible for supporting our global business operations.  She graduated from the University of Washington Foster School of Business.  Monica joined Affirma in 2009 and has worked in several areas within the business from finance to client delivery.  She has managed large enterprise engagements, earning high praise from her team and clients.

Erin Dobie

VP of Microsoft and Europe, the Middle East, and Africa (EMEA)

Erin is in charge of overseeing Affirma’s EMEA operations and is dedicated to maintaining our strong partnership with Microsoft. She was based in our Dublin office where she successfully established Affirma’s presence in Europe and grew the Ireland office to over 70 employees. She recently moved back to the Seattle area and is currently located at Affirma HQ. Erin has been with Affirma for over 9 years, starting as the company’s initial Recruiter and transitioning into various roles. She prioritizes people in her work and finds joy in creating exceptional teams while working alongside customers to ensure a positive experience.

affirma leadership team

Alyson Knox-Meade

Director of Digital Marketing

Alyson is the Director of Digital Marketing at Affirma and has been with the company for 5 years. Her team loves to help clients reach their sales and marketing goals (ultimately driving revenue) using different tactics, such as email marketing, organic social, paid ads, SEO, content and more.

affirma leadership team

Brendan Murphy

Director of Custom Development

Brendan serves as the Director of Custom Development and has been a valued member of the Affirma team for the last five years.

Tyler Cunningham

General Manager of Data & Analytics

Tyler is a dedicated leader and continues to drive the growth of the Data & Analytics practice at Affirma. Tyler has been at Affirma for the last three years and is responsible for several key initiatives in business development, talent management, and thought leadership.

Ashley Autrey

HR Generalist

Ashley is the HR Generalist at Affirma. She oversees Affirma’s HR Operations spanning from employee relations to benefits. Ashley has over 6 years of progressive HR experience. She graduated from the University of Washington and takes pride in building relationships across all levels within the organization.

affirma leadership team

Carrie King

General Manager of Content and Change Management

Carrie has been at Affirma for two years and was instrumental in the creation of our Content and Change Management practice. Carrie is passionate about writing and editing amazing content including fiction in her personal life and content for Affirma’s clients. She is a dedicated and passionate leader and loves collaborating cross-functionally with other teams at Affirma to drive effective content and change management engagements for our clients. One of her aspirations is to leverage her knowledge and position to develop other writers and to boost and empower women in technical spaces.

Amit Wadhwa

General Manager of Project Services

Amit has been with Affirma for the past 15 years and has held various management positions. Amit has been a key contributor in developing the India office and has mastered the process of delivering projects across geographic locations. He has been instrumental in ensuring the smooth delivery of key complex projects in an efficient and timely manner.

Krunal Sangani

Director of India Services

Krunal has been with Affirma for 15 years and is currently Director of India Services. He was one of the early members to start Affirma’s offshore operations and has wide experience in delivering solutions across geographic teams.

pamela cook affirma leadership

Pamela Cook

Director of Engagement Marketing

Strategic and innovative Marketing Specialist. Skills include all aspects of digital marketing, social media marketing strategy development and implementation, content development, E-mail marketing, mobile marketing, SEO/SEM, branding & identity management, webinar development and implementation, internet visibility, PPC campaigns, website management, mobile marketing, marketing automation and more.

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