Leadership Highlights

affirma leadership

Rob Campbell

CEO and President

Rob Campbell has been CEO and President of Affirma Consulting for the last three years. He previously served as VP of Project Services and has been a valued member of the Affirma team for the last 17 years. His leadership and influence is critical to shaping the success and future direction of the company.

affirma leadership team

Karen Boun

VP of Customer Engagement

Karen Boun has over 12 years of account management experience and has been a valued member of the Affirma team for the last 8 years. Karen has been instrumental in maturing Affirma’s Customer Engagement Team, growing her team from just 4 engagement managers to 20 and counting. Along with growing her team, she also oversees various strategic level initiatives at Affirma and has contributed immensely to growing Affirma’s enterprise account footprint.

affirma leadership team

Anthony Maytone

VP of Sales

Anthony has spent the last 10 years at Affirma and previously served as an Account Executive, Director of Sales and Senior Director. He’s worked to build a 30 person sales team, launch our Los Angeles sales office and executed on multiple revenue team initiatives aimed towards net new account acquisition.

Leadership Team

Dan Ratliff

VP of Outsourced Operations

Dan has been an influential leader at Affirma for the last 8 years. He has contributed greatly to the immense growth of our BPO practice, expanding our services to locations outside of Bellevue, WA. With over 18 years of experience in Staffing and Outsourced Operations with the world’s largest companies in Tech and several other industries, Dan consistently provides our clients with exceptional solutions and dedicated support.

Rhys Jones

VP of Project Services

Rhys Jones has over 20 years of successfully managing implementations of business intelligence and technology initiatives, as well as proven financial leadership and controllership. Building on 7 years of Microsoft experience, he has provided critical leadership and expertise during his 8-year ongoing tenure at Affirma.

ryan hoffman affirma leadership

Ryan Hoffman

VP of Digital

Ryan is the VP of Affirma’s Digital practice. He works closely with our clients to help them improve how they engage with their customers, communities, and employees. He thinks the best representation of a brand is how well a customer is treated after the sale. He enjoys talking with business leaders about how to identify unique business problems, reusability, and thinking through scenarios holistically.

mark mason affirma leadership

Mark Mason

VP of Microsoft Partnership

Mark founded Affirma in 2002 and has been focused on its success ever since.  Mark has served in several roles at Affirma including Software Engineer, VP of Sales and Marketing, VP of Business Process Outsourcing, and currently serves as VP of Affirma’s partnership with Microsoft.  Mark also was instrumental in Affirma’s geographic expansion including overseeing the initial setup of Affirma’s offices in India, Ireland, Reno and Northwest Arkansas.

affirma's leadership team

Monica Schneider 

Director of Operations

Monica Schneider is the Director of Operations and responsible for supporting our global business operations.  She graduated from the University of Washington Foster School of Business.  Monica joined Affirma in 2009 and has worked in several areas within the business from finance to client delivery.  She has managed large enterprise engagements, earning high praise from her team and clients.

Erin Dobie

General Manager of Europe, the Middle East, and Africa (EMEA)

Erin currently oversees Affirma’s EMEA operations and works to support our continued partnership with Microsoft. She spent the last 4 years in the Dublin office where she was responsible for establishing Affirma’s European footprint and growing the Ireland office to over 70 people. Erin started at Affirma over 9 years ago as the companies first Recruiter and has worked in a variety of roles ever since. She takes a people-first approach to her work and loves to build out great teams and work closely with customers to provide a positive experience.

affirma leadership

Josh King

Senior Director of Modern Workplace

Josh King has been at Affirma for the last five years and manages Affirma’s Modern Workplace business practice which covers intranets, extranets and other collaboration platforms and tools.

affirma leadership team

Alyson Knox-Meade

Director of Digital Marketing

Alyson is the Director of Digital Marketing at Affirma and has been with the company for 5 years. Her team loves to help clients reach their sales and marketing goals (ultimately driving revenue) using different tactics, such as email marketing, organic social, paid ads, SEO, content and more.

affirma leadership team

Ciprian Boboc

GM of Technology Services

Ciprian is the GM of Technology Services at Affirma. He established the Affirma office in Romania in 2018 and has overseen the overall growth of Technology Services by a factor of 5 in 5 years. Aside from his other responsibilities and due to his technical background, he still enjoys being hands-on and helping his development teams with the implementation of their projects while ensuring high customer satisfaction.

Tyler Cunningham

Senior Director of Data & Analytics

Tyler is a dedicated leader and continues to drive growth of the Data & Analytics practice at Affirma. Tyler has been at Affirma for the last three years and is responsible for several key initiatives in business development, talent management and thought leadership.

affirma leadership team

Brendan Murphy

Director of Custom Development

Brendan serves as the Director of Custom Development and has been a valued member of the Affirma team for the last five years.

affirma leadership team

Carrie King

Director of Content and Change Management

Carrie has been at Affirma for two years and was instrumental in the creation of our Content and Change Management practice. Carrie is passionate about writing and editing amazing content including fiction in her personal life and content for Affirma’s clients. She is a dedicated and passionate leader and loves collaborating cross-functionally with other teams at Affirma to drive effective content and change management engagements for our clients. One of her aspirations is to leverage her knowledge and position to develop other writers and to boost and empower women in technical spaces.

Riley Toher

HR Generalist

Riley has managed the HR function at Affirma for the past two years and is responsible for all people-related operations. She graduated with a degree in Psychology from Whitman College and uses her passion for people to maximize employee potential and to continuously find ways to improve the employee experience at Affirma.

Amit Wadhwa

General Manager of Project Services

Amit has been with Affirma for the past 15 years and has held various management positions. Amit has been a key contributor in developing the India office and has mastered the process of delivering projects across geographic locations. He has been instrumental in ensuring the smooth delivery of key complex projects in an efficient and timely manner.

Krunal Sangani

Director of India Services

Krunal has been with Affirma for 15 years and is currently Director of India Services. He was one of the early members to start Affirma’s offshore operations and has wide experience in delivering solutions across geographic teams.

affirma leadership team

Jay Oliphant

Director of NetSuite

Jay leads Affirma’s NetSuite ERP (Enterprise Resource Planning) Practice, a new practice launched in 2019. He has experience with several ERP solutions including Oracle, SAP, JD Edwards, and Dynamics GP, and connects well with Controllers and CFOs as a result of his experience. Affirma’s NetSuite Practice has achieved high customer satisfaction serving clients in New York, Chicago, Southern California, and Northwest Arkansas.

pamela cook affirma leadership

Pamela Cook

Director of Engagement Marketing

Strategic and innovative Marketing Specialist. Skills include all aspects of digital marketing, social media marketing strategy development and implementation, content development, E-mail marketing, mobile marketing, SEO/SEM, branding & identity management, webinar development and implementation, internet visibility, PPC campaigns, website management, mobile marketing, marketing automation and more.

Katrina Ceryanec


Katrina Ceryanec serves as Controller of Affirma, joining the team in March 2020. She earned a bachelor’s degree in Accounting from Penn State University, holds her CPA, and has more than 12 years of experience in corporate accounting and tax. Katrina oversees the accounting and finance functions, including financial reporting, treasury management, and tax strategy and compliance for Affirma’s growing domestic and international operations.

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