Data & Analytics

Marketing Analytics

Let’s turn metrics into momentum.

Marketing shouldn’t be a guessing game. With the right marketing analytics strategy, every campaign, asset, and initiative becomes a source of insight. At Affirma, we combine customer analytics and customer behavior data with KPIs, OKRs, and smart metrics to uncover what’s working, what’s not, and where to go next.

From dashboards to deep-dive analysis, we deliver more than numbers. We bring clarity, alignment, and actionable insights to every decision. Because good data isn’t just informative, it’s transformative.

What We Offer

A/B Testing & Experimentation Strategy

Want to know what really works? We guide your experimentation process with structured A/B testing plans, measuring performance across creative, copy, CTA, and user flow variations to uncover clear winners.

Attribution Modeling & Funnel Analysis

Not sure where conversions are coming from? We untangle the journey with advanced analytics that reveal how prospects move through your funnel, and which channels drive the biggest results.

Campaign & Channel Optimization

From email and paid search to webinars and content hubs, we use ongoing metrics analysis to identify where marketing spend is working and where it’s not. Then we optimize to boost efficiency and performance, rather than wasting effort.

Customer Segmentation & Behavior Insights

It’s paramount to understand the “why” behind the data. We break down your audience by customer behavior, engagement, and lifecycle stage to help you fine-tune targeting, personalize the customer experience, and improve retention.

Data Integration & Tool Enablement

Analytics without context is just noise. We unify data collection and data management across platforms like marketing automation, CRM, web analytics, and sales systems to create a cohesive, actionable view of performance.

KPI & OKR Alignment

We don’t just track vanity metrics. We help define meaningful key performance indicators (KPIs) and tie them to your objectives and key results (OKRs), ensuring every data point maps back to business goals.

Marketing Performance Dashboards

We build custom dashboards that give you full visibility into campaign effectiveness, channel ROI, audience engagement, and more so you can make fast, confident decisions with real-time metrics at your fingertips.

Why It Matters

Modern marketing runs on insight. By aligning KPIs and OKRs with real-time metrics, you gain the clarity to pivot fast, the confidence to invest wisely, and the foresight to stay ahead. Affirma’s customer and marketing analytics consulting team puts you in control of campaign performance, customer behavior, and marketing spend so that you can turn data into growth.

Whether you need standalone marketing analytics consulting on a specific channel or a connected practice that spans customer analytics, attribution, and experimentation, we right-size the engagement to your team and your goals.

Ready to unlock the full story behind your marketing data?