Streamlined Marketing Automation Consulting Services

Affirma’s marketing automation consultants help clients increase their ROI by analyzing existing marketing channels and developing an automation strategy to streamline processes.  We know that marketing automation is the core of the content marketing, demand generation, and lead nurturing ecosystem and, when managed effectively, can increase not only a brand’s awareness, but also save time and money.

We help companies nurture leads intelligently by delivering messaging that resonates and connects with customers across various parts of the marketing funnel. By empowering you to innovate with purpose, we help you accelerate time-to-market while allowing you to focus on what matters most in your business.

Affirma’s marketing automation services have helped clients manage and optimize nearly every step of the marketing funnel, from initial lead capture to handing off qualified leads to sales teams. The multiple touchpoints not only help engage target audiences, but also intelligently promote brands, incite customer action, and create a loyal customer advocacy base.

By continuously optimizing and focusing on testing, segmentation, lead scoring, and analysis, Affirma helps companies capture the ‘big picture’ analytics and then scale-down to a granular data-driven perspective to make educated decisions that drive profitability.

If your team is experiencing any of these problems, Affirma can help with the marketing automation strategy and implementation:

Streamlining Marketing Tools

Many businesses have accumulated too many marketing tools over the years and need to streamline to maximize investments and consolidate for optimal performance.

Choosing a Marketing Automation Platform

Choosing a marketing automation platform like HubSpot, Pardot, Marketing Cloud or Marketo can be a big decision. Affirma can help you choose the one that makes the most sense for your marketing automation business needs, with platform experts at the ready to help support any future configuration.

Integrating Tools With Platforms

You may have marketing tools but need help seamlessly integrating them with your CRM, ERP, and/or other platforms. Affirma’s Marketing team works closely with our CRM and Custom Development teams, and aligns with experts across business units, to support project complexity and deliver clients’ needs.

If your company needs a simpler marketing automation platform, we are here to help. Peruse our marketing automation services to find the best fit for you:

Implementations

We make marketing automation sound less scary. We help assist with choosing which platform would work best for your company and stick with you through every stage of the implementation. With your marketing automation platform at the center, you’ll have all of your data, contacts, website pages, emails, and more under one roof. And because these platforms are so cohesive, you will gain more insight into your customers than ever before with greater visibility into their purchase history, interactions with your content and emails, service ticket history, sales notes, and much more.

Marketing Collateral Development

With expertise in developing exceptional landing pages, emails, ad campaigns, content, and automated workflows, you can count on us to make the magic happen.

Integration

If you have existing investments in other platforms like Salesforce, you’ll be happy to know that we’re also a certified Salesforce Partner, among many other platforms. This means that we can integrate the two platforms seamlessly, keeping your teams happy, productive, and always up to date on the latest developments.

Marketing Automation Managed Services

We’ll provide ongoing support so that your team can focus on delighting prospects and closing deals. You’ll have access to the brightest minds at Affirma Marketing that can support your marketing efforts with content development, PPC, SEO, social media management, and anything else that falls under the marketing umbrella.

Marketing Automation Migrations

We’ve helped clients of all sizes migrate from one marketing automation platform to another while retaining their data, customer lifecycle status, notes, content, and more.

Email Automation

Email marketing can be a daunting task, but when done right, it brings in more qualified leads and more revenue. As a leading marketing automation agency, our experts can help you automate and optimize your email strategy to help you increase your email open rate, generate more qualified leads, and improve sales win rates.

Let us know more about your existing technology stack and we’ll show you how we can help.

Interested in learning more about our marketing automation consulting?

Whatever your digital marketing automation need, Affirma can assist. Whether it’s building a foundational strategy or being fully responsible for daily channel activity, posting, and engagement, we have your back.

Get in touch today to schedule your free consultation and learn how we can help you automate your marketing in a strategic and profitable way.