Marketing, particularly digital marketing, is critical today. Daily, 77% of US adults are going online. This means that 77% of US adults are reachable through effective, targeted marketing. Whether it’s...
In many ways, traditional advertising is no longer relevant. Marketers no longer have captive audiences that can be widely reached through radio and television. Even the digital world...
Of all the changes that 2020 brought, the one that’s most likely to stick around is the increased prevalence of webinars.
90% of companies either increased their number of...
COVID-19 has increased the importance of emotional intelligence in the workplace- especially if you work in sales. Check out our blog by Susie Babadzhanov to learn how you...
New software and tools are only as effective as the people using them. Change Management is an effective strategy that ensures people are set up for success when...
Does your business utilize email marketing in their digital marketing strategy? One of Affirma's email marketing experts, Quinn Sullivan, shares her top 5 tips she looks to when...
Focusing on the components of the software or platform you are selling can only get you so far. Check out how showing empathy and focusing on people is...
As companies continue to promote working from home, Microsoft Teams has become the #1 virtual communications platform. Check out these exciting new features and how they will benefit...