Insights, Perspectives, and Recommendations on Business, Technology, and Strategy

Marketing automation is a process that delivers the right message to the right audience at the right stage in their buying process. However, without a

One of my earlier blog posts entitled Personalizing Mass Communication with Marketing Automation touched on the value of marketing automation programs. Now with a basic understanding of

Commonly confused with email marketing, marketing automation occupies a realm of its own. By definition, marketing automation is the process of automatically mass communicating with your clientele