Anthony Allison, a Senior Marketing Consultant at Affirma, reviews some tips and tricks on how to connect with your audiences through social media. Read more to learn how to utilize social media to bring in business and improve your brand.
Understanding CCPA The California Consumer Privacy Act (CCPA) is a new wave of legislation that will bolster privacy and consumer protection rights for Californian residents
Marketing automation has drastically changed the way companies do business. In an ideal world, it can help organizations generate revenue and keep prospects and customers
Content and SEO— when paired properly, these digital marketing components can launch your site to the top of the search rankings. Unfortunately, if you ask
What Do I Write About? Finding your Audience and Solving your Customer’s Problems One of the first stumbling blocks that a content marketing campaign runs into, is
Can Content Marketing Work For My Business? Content marketing is one of the most popular buzzwords used in today’s world of digital marketing. We’ve all
Do you know if your prospect and customer data quality is high? When was the last time you benchmarked your data? Do you regularly conduct
The Importance of Studying Your Search Terms in PPC Campaigns Search queries lie at the heart of every PPC campaign. After all, your customer’s searches
Pay Per Click and Smaller Businesses Small to mid-size businesses can struggle with developing a large enough following for advertising to be successful. A small
