HighRes Biosolutions

Video Production – HighResBio

Overview

HighRes® Biosolutions, a leading global laboratory automation company, was looking to put a marketing strategy in place to increase their engagement and drive results. With a limited budget and a desire to grow their marketing efforts, they turned to Affirma to put a tactical plan in place.​

Service

  • Organic Social Media

  • Paid Social Media

  • Video Production

Technology

  • Google

  • Google Ads

Industry

  • Engineering

  • Healthcare

  • Technology

What We Did

  • Conducted comprehensive market research to understand the client’s audience and competitive landscape
  • Recommended the integration of video content to enrich the buyer’s journey and enhance brand engagement
  • Initiated the strategy by repurposing existing product videos to drive audience engagement
  • Recorded and edited webinars virtually to guide consumers through the marketing funnel cost-effectively
  • Developed social shorts and looping videos to drive the audience to webinars and other CTAs
  • Gained client trust in the value of video to facilitate an on-site video shoot for a product launch
  • Conducted interviews on-site for social media content
  • Continue to leverage and optimize video assets aligned with the client’s marketing objectives

Results

  • Achieved higher engagement and clicks on social channels with videos compared to images
  • Enhanced brand visibility and accessibility to a wider audience through strategic video marketing initiatives
  • Improved prospect conversion rates, search engine optimization (SEO), and content shareability
  • Strengthened customer trust and brand loyalty through compelling video storytelling and communication

Contact our team to see how we can help bring your initiatives to life.

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