Data & Analytics

Marketing Analytics

Let’s turn metrics into momentum.

Marketing shouldn’t be a guessing game. With the right data analytics strategy, every campaign, asset, and initiative becomes a source of insight. At Affirma, we turn performance data into a growth engine using KPIs, OKRs, and smart metrics to uncover what’s working, what’s not, and where to go next.

From dashboards to deep-dive analysis, we deliver more than numbers—we bring clarity, alignment, and action to every decision. Because good data isn’t just informative, it’s transformative.

What We Offer

A/B Testing & Experimentation Strategy

Want to know what really works? We guide your experimentation process with structured A/B testing plans, measuring performance across creative, copy, CTA, and user flow variations to uncover clear winners.

Attribution Modeling & Funnel Analysis

Not sure where conversions are coming from? We untangle the journey with data analytics that reveal how prospects move through your funnel, and which channels drive the biggest results.

Campaign & Channel Optimization

From email and paid search to webinars and content hubs, we use ongoing metrics analysis to identify where spend is working and where it’s not. Then, we optimize to boost efficiency and performance, not wasted efforts.

Customer Segmentation & Behavior Insights

It’s paramount to understand the “why” behind the data. We break down your audience by behavior, engagement, and lifecycle stage to help you fine-tune targeting, personalize experiences, and improve retention.

Data Integration & Tool Enablement

Analytics without context is just noise. We unify your data across platforms like marketing automation, CRM, web analytics, and sales systems to create a cohesive, actionable view of performance.

KPI & OKR Alignment

We don’t just track vanity metrics. We help define meaningful key performance indicators (KPIs) and tie them to your objectives and key results (OKRs), ensuring every data point maps back to business goals.

Marketing Performance Dashboards

We build custom dashboards that give you full visibility into campaign effectiveness, channel ROI, audience engagement, and more so you can make fast, confident decisions with real-time metrics at your fingertips.

Why It Matters

Modern marketing runs on insight. By aligning KPIs and OKRs with real-time metrics, you gain the clarity to pivot fast, the confidence to invest wisely, and the foresight to stay ahead. Affirma’s marketing analytics services put you in control, letting you turn data into growth.

Ready to unlock the full story behind your marketing data?