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Affirma

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Insights, Perspectives, and Recommendations on
Business, Technology, and Strategy
Segment Smarter: Revealing Audience Truths in Data
Digital Strategy
From Frankensystem to Streamlined Growth
Digital Strategy
Closing the Gaps: How to Fix Common Customer Journey Mapping Mistakes
Digital Strategy
Using ChatGPT? It’s Okay, We Already Know
Technology
Customer Journey Mapping: The Guide for Clarity and Growth
Digital
Marketing Automation: The Catalyst for B2B Growth in the AI Era 
Digital
Developing Customer Personas: Essential for Growth
Digital
15 Figma Hacks to Supercharge Cross-Team Collaboration
Digital
Digital Marketing Design Trends 2025: UK & Ireland Guide
Digital

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