L3MarketingResearch

Get evidence-based insights that power smart decisions.

Great marketing starts with great insight. At Affirma, we dig deep into your customers, competitors, and market landscape with research that’s strategic, actionable, and refreshingly clear. From qualitative analysis and trends to persona development and focus groups, we uncover what matters, then help you act on it with confidence.

Whether you’re exploring a new market, testing messaging, or refining your audience, our research services turn questions into clarity—and clarity into your next competitive advantage.

What We Offer

Competitive & Comparative Analysis

Competitive & Comparative Analysis

Know your position and how to own it. We assess your competitive landscape, highlight white space opportunities, and benchmark performance so you can outsmart (not just outspend) the competition.
Customer Journey Mapping (Marketing Research)

Customer Journey Mapping

How do people discover your brand? What makes them convert? Where do they fall off? We map the entire journey, revealing key moments of influence and friction to help you design smarter, smoother experiences.
Data Analysis & Research Reporting

Data Analysis & Research Reporting

We turn piles of data into stories that stick. Our analysts can connect the dots between research, behavior, and business impact to help you deliver clear reports that guide strategy, not collect dust.
Industry Trends & Emerging Insights

Industry Trends & Emerging Insights

Markets move fast. We track what’s next, not just what’s now, to surface shifts in consumer behavior, digital channels, and macro trends to help future-proof your strategy.
Market Segmentation & Audience Research

Market Segmentation & Audience Research

Not all customers are created equal and your marketing shouldn’t be either. We identify distinct audience segments based on behavior, demographics, psychographics, and needs so your marketing can be personalized, precise, and powerful.
Persona Development

Persona Development

We build data-informed personas that go beyond the basics. Think pain points, buying triggers, decision journeys, and content preferences designed to sharpen targeting and bring clarity to your messaging.
Qualitative Research & Voice-of-Customer

Qualitative Research & Voice‑of‑Customer

We talk to your audience. Literally. Through panels, interviews, and focus groups to capture unfiltered feedback that uncovers what they’re actually thinking, feeling, and expecting from your brand.
Surveys, Assessments & Workshops

Surveys, Assessments & Workshops

Need to validate ideas or align stakeholders? We design and facilitate research-backed workshops and surveys that surface insights, spark collaboration, and bring teams together around data that matters.

Why It Matters

You can’t market what you don’t understand. Smart research reveals where to aim, what to say, and how to say it. With a mix of market segmentation, qualitative analysis, and customer journey mapping, Affirma helps you uncover insights that spark smarter campaigns, better decisions, and fewer “oops” moments.

Ready to do research that doesn’t just check the box?

Contact us to discuss your project.