Insights, Perspectives, and Recommendations on Business, Technology, and Strategy

Digital

Where to Start With Your B2B Social Media Strategy

So you want to start using social media for your B2B company, but with so many moving parts, it can be difficult to figure out where to start and if it is worth it. Our Sr. Marketing Engineer, Pamela Cook, dives into how to begin and highlights some key benefits social media can have on B2B companies.

Read More
Digital

How to Improve Your Marketing Strategy During COVID-19

If COVID-19 is negatively impacting your company, it might be time to adapt your marketing strategy to fit this new, unexpected environment. Emillie Kuo, Marketing Associate at Affirma, dives into how marketers can shift their strategies in order to stay relevant during the pandemic. Check it out to learn more!

Read More
Digital

Why Leverage Virtual Events to Improve Your Marketing Efforts

Are you one of the thousands of companies who were planning to attend a conference this year? Kenny Ryan, Marketing Engineer at Affirma walks us through what webinars and virtual events and how to use them to drive leads and revenue for your organizations during this time. Check it out to learn more!

Read More
Professional Development

Human Connection in the Time of Quarantine

COVID-19 has left us all quarantining in our houses, causing several issues, a lack of connection being one of them. Delaney Jeude, a Junior Account Executive at Affirma, shares with us the importance of human connection during this pandemic and why we should all be trying our hardest to continue building supportive relationships.

Read More