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Insights, Perspectives, and Recommendations on Business, Technology, and Strategy
Technology

How to Get Started With Modern SharePoint Development

SharePoint online has several awesome new features, including a modern interface, new editing features, and a more responsive design for mobile users. However, there will be a slight learning curve when it comes to developing within SharePoint Online. Check out this post by an Affirma SharePoint developer to get a quick start into how to develop in SharePoint online utilizing the SharePoint Framework (SPFx).

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August 6, 2020
Digital

Where to Start With Your B2B Social Media Strategy

So you want to start using social media for your B2B company, but with so many moving parts, it can be difficult to figure out where to start and if it is worth it. Our Sr. Marketing Engineer, Pamela Cook, dives into how to begin and highlights some key benefits social media can have on B2B companies.

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July 27, 2020
Digital

How to Improve Your Marketing Strategy During COVID-19

If COVID-19 is negatively impacting your company, it might be time to adapt your marketing strategy to fit this new, unexpected environment. Emillie Kuo, Marketing Associate at Affirma, dives into how marketers can shift their strategies in order to stay relevant during the pandemic. Check it out to learn more!

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May 13, 2020
Digital

Why Leverage Virtual Events to Improve Your Marketing Efforts

Are you one of the thousands of companies who were planning to attend a conference this year? Kenny Ryan, Marketing Engineer at Affirma walks us through what webinars and virtual events and how to use them to drive leads and revenue for your organizations during this time. Check it out to learn more!

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April 29, 2020