Why is Change Management So Important Today?

The ancient Greek philosopher Heraclitus once said that the “only constant is change.” Those words resonate in today’s mercurial, pandemic-affected world where businesses and people have relied on the digital landscape for not only communication but also for survival.

Up Your Social Media Marketing Game With 5 Savvy Tips

If we all thought we were sucked into our social media before, COVID-19 changed the name of the game. In the U.S. and Europe alone, data usage soared up 47% in the first quarter of 2020 compared to the first quarter of 2019. Because of travel restrictions and ever-evolving CDC guidelines, individuals and businesses alike have…

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How to Improve Your Emotional Intelligence in Sales During COVID

COVID-19 has increased the importance of emotional intelligence in the workplace- especially if you work in sales. Check out our blog by Susie Babadzhanov to learn how you can improve your sakes success by improving your EQ.

4 Basic Principles of Effective Change Management

New software and tools are only as effective as the people using them. Change Management is an effective strategy that ensures people are set up for success when businesses implement new software, tools, and processes. Read more to learn how to utilize the 4 basic principles of change management.

5 Tips for Planning an Effective Email Strategy

Does your business utilize email marketing in their digital marketing strategy? One of Affirma's email marketing experts, Quinn Sullivan, shares her top 5 tips she looks to when planning for an effective email strategy. Learn more!

How to Lead and Manage Effectively During COVID-19

Managing a team can be a challenge, but when you add a global pandemic into the mix, it can feel overwhelming. Check out one of our leaders as she shares her story of managing her team during this tumultuous time.

Empathy in Sales: Why You Should Put People Before Platforms

Focusing on the components of the software or platform you are selling can only get you so far. Check out how showing empathy and focusing on people is the most important sales tactic.